Joint Venture between Two Leading Arch-Competitors in Financial Services Sector
Two fierce competitors needed to join forces in a joint venture to produce a common product/ service offering to the global financial services industry.
The cultures and operations were diametrically opposed; outside analysts predicted its early demise.
Using our proprietary integration architectures, we provided the processes and practices to create a truly unified organization to produce highly innovative products and services.
By focusing on just three critical metrics:
- Customer Retention,
- Profitability, and
the JV was launched quickly, enabling the software development to proceed with a joint next generation product.
One year after the launch, the JV had remarkable results:
- Was the market leader,
- Retained 100% of its customer base
- Retained 97% of its key leadership,
- Attained double-digit profitability despite the recession,
- Continued to gain market share.