Case #8

Global Pharmaceutical Outsourcing Dilemma

Problem

Global Pharmaceutical Company had extraordinary transportation costs. Two arch-rival travel companies, one in Europe and one in America managed the travel across the world. Neither travel company had incentives to lower costs or creates innovative solutions to the ever-spiraling costs. Each was “best in class” in its respective market.

Solution

Using our best practice architectures, we forged a cooperative relationship between the rival suppliers, building a common vision, purpose, and integrative linkages to serve the common business customer.

Trust building and communications protocols were established to enable a common user interface and common systems for corporate travelers across the Atlantic.

Results

The rivals collaborated to create scores of innovations, which reduced costs to the Pharmaceutical companyby nearly 25%, made travel easier for global travelers, while retaining the solution provider’s profit levels.